Whether your business is brick and mortar (physical) or online business (e-commerce or similar), you simply need to have an online presence.
Now, we are all familiar with the term marketing. In simple words put, it’s the way to promote our business. See, that marketing is now referred to the traditional marketing, and the modern type of marketing is called digital marketing.
So, what’s the difference between traditional and digital marketing? Traditional marketing refers to printed marketing material, print ads, phone communication, billboards. On the other side, digital marketing encompasses all marketing efforts that use an electronic device or the internet.
Types of digital marketing:
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Nowadays, digital marketing is vital for your business since customers are looking for products and services primarily online. Most of the online customer searches are conducted on their cellphones. It means that you not only need to have a website, which in the modern world equals your business card but it’s also very important for this website to be mobile-optimized.
The main difference between traditional and digital marketing is the affordability of digital marketing. This is especially true if we utilize the so-called, organic reach to our customers on our social media platforms. and search engines. At this point, reaching the customers in an organic (unpaid) way is becoming more and more challenging. However, on some social media platforms, like LinkedIn, organic reach is an all-time high. LinkedIn is in these terms where Facebook was until 2012. Click here to learn how can LinkedIn help your business growth.
Here are some of the advantages of digital marketing for your business growth.
Digital marketing helps in getting your business discovered online.
It provides you with direct customer communication.
It makes both your personal and business brand building more affordable.
With digital marketing, you can reach a specific targeted group of customers.
You can conduct online market researches.
With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with traditional promotional content, such as a billboard or print ad.
The list of advantages goes on and on.