Updated: Jun 15, 2021
I am sharing with you my own experience with LinkedIn. I have achieved my business goals and I am confident that YOU can do it too!
Yes. I have generated business from my LinkedIn profile!
LinkedIn made it possible for me to showcase my knowledge and experience. It helped me build my personal brand through thought-leadership and increased credibility. Without credibility, people will not even want to be in contact with you. Let alone doing business together.
I have connected with global, internationally recognized experts.
I have received many collaboration requests from company owners on other continents. LinkedIn made it possible to meet them.
I have generated income from those collaborations which helped me grow my online business!
And I can go on and on about the benefits of LinkedIn...
So, let's see what made LinkedIn a perfect social media platform for my own business.
I'm a digital marketing and personal branding strategist providing management consultancy services.
My targeted audience are service-oriented entrepreneurs, consultants, coaches, and business professionals. In other words, business professionals whose targeted audience is on LinkedIn.
Why LinkedIn? Simply because it is the only professional social media platform out there. It is the most credible platform which makes it perfect for building a strong personal brand. It gives your personal and business brand global exposure. I used it to increase my brand awareness and then to build my personal brand..
Client testimonials and endorsements on your LinkedIn profile are crucial in building trust and credibility for your personal brand. And these two are absolutely necessary in order for clients to buy from you.
LinkedIn allows you to share valuable content related to your industry with other LinkedIn users for FREE. This in return helps increase your credibility and industry authority.
LinkedIn posts provide global exposure for your business, increase your brand permanent visibility, which all helps your business to rank better on Google Search.
LinkedIn gives you an opportunity to collaborate with others globally. In some cases you use their services, in other cases, they use yours, or you find to way to collaborate together.
With the right keywords in your profile, you are easily found by clients, potential collaborators, business partners, or other net workers.
Posting Video Content on LinkedIn can help you increase your confidence in public speaking.
And the list goes on...
Here are some other tips on how to leverage LinkedIn for building a strong personal brand
Use the power of video. Tell your story. Showcase your industry insights.
Join industry-related groups, monitor interaction and competition. Get inspired for your own content.
Give your page personality. Show who you are and what your personal brand stands for.
Now is the time to invest in yourself by building a personal brand.
Your headline, the first two lines of it, is the most visible part of your profile.
Create and publish articles, at least three or more which speak about your industry.
Publish content that will attract your potential clients. Focus on buzz-worthy topics. Choose webinars, video posts, direct emails, and similar.
Use content to:
Grow your network
Get speaking opportunities
Find speaking gigs