Updated: Sep 7, 2020
LinkedIn has just announced the top 10 company pages on LinkedIn. Best of Pages 2019, by numbers nominations, received 12,033 companies nominated 2,000+ members voted 9,234 countries participated 111.
The 2019 top ten Pages were determined using the number of members who nominated a Page, as well as the number of engagements (deﬁned as an aggregate of public-facing reactions and comments) on the Page’s ﬁrst nomination post (deﬁned chronologically; deleted posts weren't counted). To qualify, all nomination posts — whether by member or Page — were required to include the hashtag #BestofPages.
So, here they are!
If you’re wondering what do these companies do well in order for their company page to stand out? Here’s what the LinkedIn marketing blog shared about it.
What They Do Well: Teleperformance makes exemplary use of native video, frequently sharing quick-hit content that is short, snackable, and easily digested even without sound. They humanize their brand by featuring company leaders in the video content and establish credible thought leadership through the use of third-party stats.
What They Do Well: Hays creates a ton of excellent PDF-based content and often uploads it directly to their feed for easy consumption. For example, check out the company’s branded digital magazine, Hays Journal, which you can page through right on LinkedIn. Hays also showcases original research, features enticing snippets to promote larger content offerings, and strikes a deeper chord by highlighting initiatives such as #WorldMentalHealthDay. They mix in plenty of links to their owned blog content, as well.
What They Do Well: In addition to the materials a prospective candidate can view in Deloitte’s robust and informative Life tab, they also promote their corporate culture through a native video featuring real employees, helping attract top talent. In addition, they use their Page to drive registration for events, including those where company leaders are speaking. They’re smart to use the star power of their executives to drive a larger audience.
What They Do Well: As you scroll through the Page feed, you’ll quickly come to notice that Cvent is not product-first in their content — they genuinely want their content to be useful and relevant to their audience. Check out their posts on event planning, event technology, and GDPR. They also recently plugged into Veteran’s Day to demonstrate company values, as part of their #MondayMotivation series.
What They Do Well: Hotmart celebrates company wins in a fun way, spicing up the copy of their posts with the universally-recognized language of emojis. They also celebrate their people, highlighting birthdays and anniversaries. It’s always important to remember that businesses are collections of people, and Hotmart embraces this by consistently putting human faces forward.
What They Do Well: Jabil keeps a finger on the pulse of its surrounding community and substantiates its #JabilCares initiative by participating in local events for Veteran’s Day, breast cancer research, the American Heart Association, and more. They also showcase diversity and engagement in the workforce by elevating employee faces, voices, and community work. We’re big fans of the quote cards they share on their Page.
What They Do Well: Not only does Cognixia regularly share native video and blog content tackling key issues in their industry, but they do so in a way that is crisply and uniformly branded. Take a peek at their posts on the RTA revolution, 5G, digital transformation, and sought-after employee skills — you’ll see what we mean. They also do a great job of using LinkedIn to raise awareness and drive registration for webinars, incorporating the clever use of video for this purpose.
What They Do Well: Aurecon runs a popular podcast, which they promote on their LinkedIn Page through guest highlights, photo sizzle reels, quote cards, sound snippet excerpts, and more. It’s a tremendous display of diverse, compelling content that can align with any follower’s consumption preferences.
What They Do Well: They’re masters of video on LinkedIn. We loved their “Peek Behind the Scenes” special on LinkedIn Live, and we also dig the “Philips Translates” series, which covers topics like why we sleep and how jet lag affects the brain. One post asking their audience about sleep habits received 66 comments, showing how a simple question can stir up major engagement. (Also: note how they interact with commenters to create two-way brand conversations!)
What They Do Well: Jacobs takes advantage of the post-pinning capability to keep their most resonant content visible at the top of their Page: This slick video conveying the brand mission has driven more than 42,000 views and 1,500 reactions. Like many, they use LinkedIn as a vehicle for attracting talent, with their serial “Hot Jobs of the Week” posts drawing attention to various roles such as engineers/PMs, environmental consultants, and specialized manufacturing professionals.
(Source: LinkedIn marketing blog)
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